Coaching · Webinar and course
724 webinar sign-ups at ₹72 each, and 4x back on the spend
An occult coach selling a course through a webinar. Two Meta campaigns brought 724 paid registrations at ₹72 each and ₹2.3 lakh in sales.
Registrations by campaign
November 2025
- Client
- Occult coach
- Industry
- Coaching · Webinar and course
- Region
- India
- Engagement
- Meta Ads for webinar registrations, November 2025
- Ad budget
- ₹52,375 across two campaigns
The challenge
What was actually going wrong.
Usually not the thing the business thought it was.
An occult coach selling a course through a webinar. The webinar only pays if enough of the right people register and turn up, so the job was high-quality registrations at a cost the course sales could carry.
- 01
Built the campaigns around the registration
Meta campaigns optimised for paid webinar registrations rather than clicks or cheap leads, so the platform hunted for people willing to commit.
- 02
Ran a second campaign alongside
A separate “upscale” campaign ran next to the main one, and the two were compared on cost per registration.
The result
What moved, and what caused it.
Two campaigns in November 2025 produced 724 webinar registrations on ₹52,375 of spend, at ₹72.34 each. The main campaign brought 580 at ₹70.13, and the upscale campaign 144 at ₹81.25.
30% of registrants turned up to the webinar, and the funnel generated ₹2.3 lakh in sales: a 4x return on the ad spend.
| Campaign | Registrations | Cost per registration | Spent |
|---|---|---|---|
| November 2025, upscale | 144 | ₹81.25 | ₹11,700 |
| November 2025 | 580 | ₹70.13 | ₹40,675 |
| Total | 724 | ₹72.34 | ₹52,375 |
Figures come from the Meta Ads Manager reporting supplied, where registrations are recorded as purchases. The client is not named. ROAS, GMV and the 30% show-up rate are as reported.
Measured outcomes
- return on ad spend
- 4xreturn on ad spend₹2.3 lakh in sales from ₹52,375 of ad spend.
- per registration
- ₹72per registration724 webinar registrations at ₹72.34 each, across two campaigns.
Next step
Bring us a problem shaped like this one.
Forty-five minutes, no slide deck. We will tell you which of these engagements yours most resembles, where we think the bottleneck sits, and what it would realistically take to move it.
Or call +91 93060 49784 and email support@exponentialy.com — we reply within one working day.
What the call is
- 01
45 minutes, no slide deck
You talk to the person who would run the work, not a salesperson.
- 02
Your numbers on the table
What a customer is worth, where enquiries come from, and what you have tried.
- 03
A written plan afterwards
What we would fix first, and in what order. Yours to keep either way.