Profit per product, not just revenue
We rank every product by what it earns after cost of goods, shipping, packaging, payment fees and returns. Then we feed that into the ad platforms, so bidding can tell an ₹80 margin from an ₹800 one.
Service 04
Ecommerce growth measured in profit per order
It is easy to grow an online store's revenue and earn less money doing it. We start from what each order actually makes you once every cost is counted.
Store revenue by customer type
Trailing 12 months, ₹ lakh
- New customers
- Returning customers
What's included
What you actually get.
Your contract lists the work at this level of detail. Nobody argues three months later about what was included.
A product feed that does its job
We rewrite titles, attributes, categories and collections using real search data. In most catalogues the feed is doing more targeting work than the campaign settings are.
New and repeat revenue kept apart
We budget and report on winning new customers separately from selling again to old ones. Otherwise loyal repeat buyers hide the fact that new customers are getting too expensive.
Cash on delivery and returns counted honestly
In India this decides whether you make money. We work out return rates by product, city and channel, then subtract them before calling any campaign a success.
Checkout and post-purchase fixes
The steps between add-to-cart and a second order. That means checkout friction, free-shipping thresholds, prepaid offers, and the first thirty days of WhatsApp and email follow-up.
A weekly trading rhythm
A short Monday note on revenue, margin, stock risk and what we are changing. Stores run on weeks, not on a monthly slide deck.
How we run it
5 stages, in this order.
The order is the method. Each stage makes what the next one needs, so we will not jump to stage three however tempting that looks.
- 01
Rebuild the profit view before touching spend
We join up orders, returns, discounts and shipping so we can see what each product really contributes. Almost every catalogue has a range that has quietly been losing money.
- 02
Fix the catalogue data
Feed hygiene, attributes and collection structure. It is dull work, and it is usually the highest-return fortnight of the whole engagement.
- 03
Separate winning new customers from keeping old ones
Different budgets, different creative, different targets. A single blended number lets weak acquisition hide behind loyal repeat buyers.
- 04
Cut returns before scaling spend
Prepaid offers, address checks, confirmation messages, and dropping the products or pincodes where returns wipe out the margin completely.
- 05
Trade weekly against stock and margin
Budget follows what is in stock and what earns, not last week's ROAS. Lines that cannot ship get pulled back the same day, not at month end.
Who it's for
Where this work tends to pay for itself.
If your business is not on this list, tell us on the call. We are good at saying this is not your problem, and pointing at what is.
D2C brands doing ₹25 lakh to ₹5 crore a year
Past the launch stage, with enough products and orders that one blended target is hiding both your winners and your losers. Several of ours ship across India from NCR warehouses.
Stores stuck at a revenue ceiling
Every attempt to spend more costs more than it brings back, and nobody has worked out whether the problem is the creative, the margin or the product mix.
Businesses with heavy cash on delivery
Where returns and refused deliveries quietly eat the profit the ROAS report says you are making.
Questions
What people ask before they hire us for this.
More general questions about working together are on the FAQ page.
Our ROAS looks fine but we are not making money. Why?
ROAS is revenue divided by ad spend. It ignores cost of goods, shipping, payment fees and returns. A 3x ROAS on a product with a 25% margin and a 30% return rate loses money on every single order. We work from profit per order instead. That is why the first thing we rebuild is the numbers, not the campaigns.
How do you reduce RTO on cash-on-delivery orders?
RTO means return to origin: the parcel comes back because nobody accepted it. We reduce it with prepaid discounts, order confirmation on WhatsApp, address and phone checks, flagging repeat offenders, and simply not advertising some products in pincodes where they never get accepted. Most stores cut RTO meaningfully within three months.
Which platform do we need — Shopify, WooCommerce, something else?
For growth work, whichever one you already have is usually fine. Moving platforms is an expensive distraction unless something is genuinely broken. If you do need a new store built, our web division handles that at web.exponentialy.com.
Do you handle marketplaces like Amazon and Flipkart?
We advise on how marketplaces and your own website should split, and on pricing between them. Running marketplace accounts day to day is a specialist job. We would rather point you to someone good than pretend to own it.
What ad budget does an ecommerce brand need?
Enough for the data to mean something, which is usually ₹1.5 lakh a month once you are past testing. Below that, your money goes further on product pages, repeat purchases and organic channels, and we will say so.
Elsewhere
The services that usually sit alongside it.
Most clients use two or three of these together. Not sure which ones? That is what the first call is for.
Book a free growth callPerformance MarketingGoogle Ads and Meta Ads, run by one team against one target.Search Engine MarketingPaid search and SEO planned together, from one budget.Search Engine OptimizationRank for searches that bring customers, including near-me.B2B & B2C Lead GenerationEnquiries your team can actually convert, B2B or B2C.AI AutomationRemove the manual work between enquiry and customer.Production ServicesVideo, photography and brand work built to sell.
Next step
Talk through Ecommerce Growth.
Forty-five minutes with the person who would run the work. Bring whatever numbers you have. We will tell you honestly whether this is the right place to start.
Or call +91 93060 49784 and email support@exponentialy.com — we reply within one working day.
What the call is
- 01
45 minutes, no slide deck
You talk to the person who would run the work, not a salesperson.
- 02
Your numbers on the table
What a customer is worth, where enquiries come from, and what you have tried.
- 03
A written plan afterwards
What we would fix first, and in what order. Yours to keep either way.