House clearance · Waste clearance
Top three in one of the most competitive local markets in Britain
A clearance business in London with a profile nobody had finished setting up. Six months later its keywords sat in the top three and website clicks had gone up nine-fold.
42 service areas against their own break-even
Cost per booked job vs monthly spend
- Within break-even
- Above break-even
- Client
- Surrey Clearance
- Industry
- House clearance · Waste clearance
- Region
- London, United Kingdom
- Engagement
- Local SEO and Google Business Profile, 6 months
- Ad budget
- No ad spend — local search and Google Business Profile only
The challenge
What was actually going wrong.
Usually not the thing the business thought it was.
Surrey Clearance does house and waste clearance across London. It had a Google Business Profile, but nobody had ever finished setting it up — and London is about as competitive as local search in Britain gets.
The profile sat around position #10. Most of the keywords that mattered ranked between #15 and #20, with a few at #10 to #12. Enough to exist, not enough to be chosen.
The same mistake we see constantly had been made here too: keywords stuffed in wherever they would fit. That reads as unnatural to Google and does not help. Meanwhile services, products, business information and profile content — the parts that genuinely move local rankings — were left half-filled.
At the start the profile produced 86 views, 12 website clicks and 5 direction requests a month, against 25 reviews at 4.5 stars.
- 01
Rebuilt the Google Business Profile properly
Business information, profile structure, services, products, service descriptions and content, worked through against Google's guidelines. The aim was relevance to what Surrey Clearance actually does and where it does it.
- 02
Took the keyword stuffing out
Keywords moved into real service and product entries where they belong, and the unnatural repetition was removed. Fewer mentions, better placed, is the trade that works.
- 03
Aligned the website with the profile
On-page work so services, locations and content on the site matched what the profile claimed. Where the two disagree, local rankings suffer.
- 04
Built local authority through citations
More than 200 business citations created or corrected, and over 10,000 map citation signals worked during the campaign, so the business details are consistent wherever Google looks.
The result
What moved, and what caused it.
After six months every major target keyword had moved into the top three, from a starting range of roughly #15 to #20.
Profile activity went from 86 to 320 a month, around 272% more. Website clicks were the standout: 12 a month to 111, roughly 825%, and 511 clicks cumulatively across the period. Direction requests went from 5 a month to 20, and the profile started producing around 15 messages a month where it had produced none.
The review profile grew too, from 25 reviews at 4.5 stars to 84 at 4.9. For a clearance business letting strangers into someone's home, that rating is doing as much work as the ranking is.
One number went the other way. Calls from the profile fell from 99 a month to 60, while clicks, messages and direction requests all rose sharply. The reporting supplied for this campaign does not explain why, so we have not invented a reason — it is here because leaving it out would make the rest less trustworthy.
| Measure | Before | After |
|---|---|---|
| Local pack position | Around #10 | Top 3 |
| Target keywords | Mostly #15–#20 | Top 3 |
| Google reviews | 25 | 84 |
| Google rating | 4.5 stars | 4.9 stars |
| Profile activity | 86 views a month | 320 searches a month |
| Website clicks | 12 a month | 111 a month |
| Total website clicks | — | 511 |
| Calls | 99 a month | 60 a month |
| Direction requests | 5 a month | 20 a month |
| Messages | Not tracked | 15 a month |
| Reported total interactions | — | 900 |
| Business citations | Limited | 200+ |
| Map citation signals | — | 10,000+ |
Figures come from the campaign reporting supplied for the six-month period. As in the report, profile activity is counted as views before and searches after — not the same metric, so the two are shown as reported rather than compared as a percentage. Calls fell over the period; that row is included as supplied.
Measured outcomes
- local search visibility
- #10 → Top 3local search visibilityThe profile started around position #10, with most target keywords at #15–#20. After six months the major ones were in the top three.
- website clicks a month
- 12 → 111website clicks a monthClicks through to the website from the Google Business Profile, comparing the month before the campaign with the sixth month. About 825% more, and 511 cumulative over the period.
Next step
Bring us a problem shaped like this one.
Forty-five minutes, no slide deck. We will tell you which of these engagements yours most resembles, where we think the bottleneck sits, and what it would realistically take to move it.
Or call +91 93060 49784 and email support@exponentialy.com — we reply within one working day.
What the call is
- 01
45 minutes, no slide deck
You talk to the person who would run the work, not a salesperson.
- 02
Your numbers on the table
What a customer is worth, where enquiries come from, and what you have tried.
- 03
A written plan afterwards
What we would fix first, and in what order. Yours to keep either way.