Performance marketing judged on sales, not on clicks

If people already search for what you sell, start with Google. You are catching demand that exists, which is cheaper. If your product has to be shown or explained, or very few people search for it, start with Meta. Most businesses need both in the end. Running them under one team is the whole point of this service.

About ₹1 lakh a month in ad spend for a full engagement. Below that, a single channel usually gives you more for your money. We will say so on the call rather than sell you something bigger than you need.

Usually one of three reasons. You are bidding on broad words that attract browsers instead of buyers. Or your ad and landing page do not match the keyword, so Google charges you more. Or your category is simply expensive. The audit tells you which one it is, and the first two can be fixed.

Almost always because the creative got tired. The same people have seen the same ad too many times, so your cost climbs. The fix is a steady supply of new ads, not endless changes to budgets and bids. That is why creative is built into this service.

Usually, yes. Cheap leads often come from instant forms built for volume. We add qualifying questions, send people to a proper landing page, change the offer so it filters out browsers, and bid for a deeper action. The number of leads normally falls. That is the intended result.

Wasted spend usually comes out in the first three to four weeks, so cost per lead often improves quickly. A steady drop in cost per customer takes two to three months. That is simply how long it takes to collect enough data to be confident.

Yes. Everything sits in accounts you own: Google Ads, Meta Business Manager, Analytics, the tracking setup and the dashboards. If we stop working together, none of it leaves with us.

We build and improve landing pages as part of the campaign work. Full websites are built by our separate web division at web.exponentialy.com, which keeps this side of the business focused on growth.