A map of how people search in your category
Every search that matters, grouped by what the person actually wants. Each group carries its search volume, how hard it is to win, and what it is worth to you.
Service 02
Search engine marketing that treats paid and SEO as one budget
Most businesses buy paid search and SEO from two different people who never speak. Plan them together and you pay less while covering more of the page.
Enquiries from paid search and organic search, indexed
Six quarters, base = 100
- Organic enquiries
- Paid search spend
What's included
What you actually get.
Your contract lists the work at this level of detail. Nobody argues three months later about what was included.
A pay-or-earn decision for each group
Some searches are worth paying for forever. Others you should rank for and stop paying for within six months. We tell you which is which, and show our reasoning.
One budget split between paid and SEO
A single plan instead of two separate invoices. We review the split every quarter, and move money out of ads as your rankings improve.
The right page for each search
Every important group of searches points at a page that answers it properly. Sometimes that is an ad landing page. Sometimes it is a page built to rank.
A view of where competitors beat you
Where they show up and you do not, what they are paying for, and which of those gaps are worth closing this quarter rather than some day.
One search report, not two
Paid and organic in a single monthly view: total enquiries from search, the blended cost of each one, and how the mix is changing.
How we run it
5 stages, in this order.
The order is the method. Each stage makes what the next one needs, so we will not jump to stage three however tempting that looks.
- 01
Build the map of demand
We combine Search Console, your Google Ads search terms, competitor data and the words your sales team hears. That gives one clear picture of how people look for what you sell.
- 02
Score each group by value, not volume
A search with 200 people a month who are ready to buy beats one with 20,000 people who are only reading. We rank groups on what they are worth.
- 03
Decide where to pay and where to earn
Ads cover what you need today and the searches you will never rank for. SEO takes the ones with lasting value that keep paying back.
- 04
Ship pages and campaigns together
We build ad campaigns and ranking pages in the same order, so the two support each other instead of repeating each other's work.
- 05
Rebalance every quarter
As rankings arrive, we cut ad spend on those searches on purpose and move it to the next gap. That is the moment SEM starts paying for itself.
Who it's for
Where this work tends to pay for itself.
If your business is not on this list, tell us on the call. We are good at saying this is not your problem, and pointing at what is.
Businesses paying for clicks they could earn
Where a big share of the ad budget defends searches the website could realistically rank for within six to nine months.
Companies buying SEO and ads from different vendors
Two plans, two reports, no shared strategy, and nobody who can tell you what search is producing as a whole.
Categories people research before buying
Education, healthcare, property and B2B. A Gurugram buyer reads for weeks and clicks both ads and organic results before deciding.
Questions
What people ask before they hire us for this.
More general questions about working together are on the FAQ page.
What is the difference between SEM and performance marketing?
Performance marketing runs your paid channels day to day: the campaigns, bids, creative and budgets across Google and Meta. SEM sits one level above search. It decides which searches to buy, which to earn through SEO, what each is worth, and how the budget should split. If you want your accounts run well, take Performance Marketing. If you want a plan for search as a whole, take SEM.
Is SEM just another name for PPC?
Many agencies use it that way. We do not. Treating paid search on its own is exactly how businesses end up paying forever for traffic they could own. Here, SEM covers both sides of the results page.
Can we reduce our ad spend once SEO improves?
That is usually the goal, and you can measure it. As your pages reach the top for a group of searches, we cut the ads there in a controlled way and watch total enquiries from search. If the total holds, the saving is real and permanent.
How long before the organic side contributes?
Expect three to six months for real movement on searches that lead to sales, and longer in crowded national categories. Ads carry the volume in the meantime. That is a big part of why running both together beats running either alone.
Elsewhere
The services that usually sit alongside it.
Most clients use two or three of these together. Not sure which ones? That is what the first call is for.
Book a free growth callPerformance MarketingGoogle Ads and Meta Ads, run by one team against one target.Search Engine OptimizationRank for searches that bring customers, including near-me.Ecommerce GrowthGrow store revenue without losing money on each order.B2B & B2C Lead GenerationEnquiries your team can actually convert, B2B or B2C.AI AutomationRemove the manual work between enquiry and customer.Production ServicesVideo, photography and brand work built to sell.
Next step
Talk through Search Engine Marketing.
Forty-five minutes with the person who would run the work. Bring whatever numbers you have. We will tell you honestly whether this is the right place to start.
Or call +91 93060 49784 and email support@exponentialy.com — we reply within one working day.
What the call is
- 01
45 minutes, no slide deck
You talk to the person who would run the work, not a salesperson.
- 02
Your numbers on the table
What a customer is worth, where enquiries come from, and what you have tried.
- 03
A written plan afterwards
What we would fix first, and in what order. Yours to keep either way.