Packers and movers · Relocation services
From around position #15 to the top three in Google's local pack
A relocation business people could find, but only if they scrolled. Six months of local SEO moved its keywords into the top three and more than doubled the calls.
Ranked commercial keywords by position
Baseline vs month 9
- Baseline
- Month 9
- Client
- Mohali Packers and Movers
- Industry
- Packers and movers · Relocation services
- Region
- Mohali and Zirakpur, Punjab
- Engagement
- Local SEO and Google Business Profile, 6 months
- Ad budget
- No ad spend — local search and Google Business Profile only
The challenge
What was actually going wrong.
Usually not the thing the business thought it was.
Mohali Packers and Movers serves customers across Mohali and Zirakpur. People were finding the business, but only if they kept scrolling. In Google Maps it sat at roughly position #15, and most of the keywords that mattered ranked between #15 and #20.
That is the wrong side of a hard line. Local customers pick from the three businesses Google shows on the map, and almost nobody scrolls past them. The business had visibility without being in the place where visibility turns into phone calls.
The profile and the website had both been optimised in the wrong direction. Keywords had been stuffed in until the pattern looked unnatural, which does not help rankings and can hold them back. Meanwhile the parts that do move local rankings — categories, services, products, business information — were left thin.
At the start the profile was producing 274 views, 99 calls, 47 website clicks and 20 direction requests a month.
- 01
Rebuilt the Google Business Profile properly
Categories, services, products, business information and profile content, all worked through against Google's own guidelines. The aim was relevance to the business and to the places it actually serves, not keyword density.
- 02
Removed the keyword stuffing
The existing copy read as written for a search engine. Keywords were placed where they belong — in real service and product entries — and the unnatural repetition was taken out.
- 03
Tied the website to the profile
On-page work across the site so that services, locations and content lined up with what the Google Business Profile claimed. Consistency between the two is a local ranking factor in its own right.
- 04
Built local authority through citations
More than 200 business citations created or corrected, and over 10,000 map citation signals worked during the campaign, so the same name, address and phone number appear consistently across the wider web.
The result
What moved, and what caused it.
After six months every major targeted keyword had moved into the top three of the local pack, from a starting position of roughly #15 to #20.
The rankings mattered because of what followed them. Calls from the profile went from 99 a month to 240, an increase of about 142%. Website clicks went from 47 to 99, roughly 111% more. Direction requests — people asking Google how to get there — went from 20 a month to 50.
The optimised profile also opened a channel that had not been producing before: around 45 messages a month, straight from Google, from people who wanted to ask something before calling.
| Measure | Before | After |
|---|---|---|
| Local pack ranking | Around #15 | Top 3 |
| Target keywords | Mostly #15–#20 | Top 3 |
| Profile activity | 274 views a month | 450 searches a month |
| Calls | 99 a month | 240 a month |
| Website clicks | 47 a month | 99 a month |
| Direction requests | 20 a month | 50 a month |
| Messages | Not tracked | 45 a month |
| Business citations | Limited | 200+ |
| Map citation signals | — | 10,000+ |
Figures come from the campaign reporting supplied for the six-month period. The before and after rows for profile activity use the labels in that report — 274 monthly views before, 450 monthly searches after — which are not the same metric, so they are shown as reported rather than compared as a percentage.
Measured outcomes
- local pack ranking
- #15 → Top 3local pack rankingTargeted keywords started around positions #15–#20, with a few at #10–#12. After six months the major ones sat in the top three.
- calls a month from Google
- 99 → 240calls a month from GoogleCalls placed straight from the Google Business Profile, comparing the month before the campaign with the sixth month. An increase of about 142%.
Next step
Bring us a problem shaped like this one.
Forty-five minutes, no slide deck. We will tell you which of these engagements yours most resembles, where we think the bottleneck sits, and what it would realistically take to move it.
Or call +91 93060 49784 and email support@exponentialy.com — we reply within one working day.
What the call is
- 01
45 minutes, no slide deck
You talk to the person who would run the work, not a salesperson.
- 02
Your numbers on the table
What a customer is worth, where enquiries come from, and what you have tried.
- 03
A written plan afterwards
What we would fix first, and in what order. Yours to keep either way.