Education · Study abroad
1,252 leads at scale, without the cost running away
A study abroad consultancy that needed lead volume. Seven ad sets reached 3.39 million people and produced 1,252 leads at an average of ₹356 each.
Leads by ad set
Seven ad sets
- Client
- Study abroad consultancy
- Industry
- Education · Study abroad
- Region
- India
- Engagement
- Meta Ads lead generation across seven ad sets
- Ad budget
- ₹4.46 lakh
The challenge
What was actually going wrong.
Usually not the thing the business thought it was.
Study abroad is a high-value, slow decision, and the consultancy needed volume: enough enquiries for its counsellors to work, at a cost per lead that still made sense at scale.
The approach
What we did, in sequence.
Services involved
- 01
Split the campaign into seven ad sets
Seven ad sets, so audiences and creative could be compared against each other on cost per lead rather than judged as one blended number.
- 02
Put the budget behind the ones that worked
The four ad sets producing leads at ₹306 to ₹410 took most of the spend. The ad set with the most leads, 313, also had the largest budget.
The result
What moved, and what caused it.
The campaign produced 1,252 leads on ₹4.46 lakh of spend, an average of ₹356.46 a lead. It reached 3.39 million people with 19.4 million impressions, and the reported conversion rate was 9%.
The cheapest ad set ran at ₹305.94 a lead and the most expensive at ₹415.74, a narrow range for a campaign at this size.
| Ad set | Leads | Reach | Impressions | Cost per lead | Spent |
|---|---|---|---|---|---|
| Ad set 1 | 53 | 2,96,814 | 7,19,099 | ₹415.74 | ₹22,034 |
| Ad set 2 | 67 | 3,41,939 | 9,47,519 | ₹372.93 | ₹24,987 |
| Ad set 3 | 313 | 15,52,846 | 46,28,388 | ₹409.84 | ₹1,28,280 |
| Ad set 4 | 229 | 11,48,931 | 29,93,160 | ₹335.53 | ₹76,836 |
| Ad set 5 | 236 | 12,11,971 | 36,33,187 | ₹319.64 | ₹75,434 |
| Ad set 6 | 253 | 12,86,781 | 46,97,343 | ₹305.94 | ₹77,402 |
| Ad set 7 | 101 | 6,02,797 | 18,00,057 | ₹409.00 | ₹41,309 |
| Total | 1,252 | 33,91,882 | 1,94,18,753 | ₹356.46 | ₹4,46,282 |
Figures come from the Meta Ads Manager reporting supplied. Total reach counts each person once, so it is lower than the sum of the ad sets. The client is not named, and the 9% conversion rate is as reported.
Measured outcomes
- leads
- 1,252leadsAcross seven ad sets, on ₹4.46 lakh of spend.
- average cost per lead
- ₹356average cost per lead₹356.46 across the campaign. The cheapest ad set ran at ₹305.94.
Next step
Bring us a problem shaped like this one.
Forty-five minutes, no slide deck. We will tell you which of these engagements yours most resembles, where we think the bottleneck sits, and what it would realistically take to move it.
Or call +91 93060 49784 and email support@exponentialy.com — we reply within one working day.
What the call is
- 01
45 minutes, no slide deck
You talk to the person who would run the work, not a salesperson.
- 02
Your numbers on the table
What a customer is worth, where enquiries come from, and what you have tried.
- 03
A written plan afterwards
What we would fix first, and in what order. Yours to keep either way.